Nairobi, Kenya

254721214795

Course On Digital/social Media Skills Training course

This comprehensive program is designed to equip participants with the essential, current skills needed to succeed in the dynamic digital landscape. You'll move beyond basic posting to mastering strate...

img 5 Topics

img 5 Days

img 15 Sessions

Artificial Intelligence, Robotics & Internet of Things Trainings
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ONSITE OR VIRTUAL

Programme Overview
Training Description

Small Business Owners seeking to build out their online reach and growth.

Marketing Managers looking to upskill in digital and social media strategy.

Aspiring Social Media Marketers who want to broaden their core skillset.

Content Creators and Influencers aiming to optimize their engagement and performance.

Professionals interested in a career change to digital communications or media.

Session Objectives
  • Understand the landscape of traditional, digital, and social media marketing. Develop comprehensive social media strategies aligned with business goals. Master techniques for creating engaging, platform-specific digital content. Utilize tools for social listening and competitive intelligence gathering. Measure and analyze campaign performance using key performance indicators (KPIs).
About the Course

This comprehensive program is designed to equip participants with the essential, current skills needed to succeed in the dynamic digital landscape. You'll move beyond basic posting to mastering strategic planning, content creation, and performance measurement across major platforms. The curriculum emphasizes practical application, covering how to define target audiences, set quantifiable goals (like SMART goals), and build meaningful one-to-one relationships with consumers. Ultimately, this course helps individuals and businesses leverage social and digital technologies to increase brand awareness, drive loyalty, and generate tangible results.

Curriculum & Topics

5 Topics | 15 Sessions

  • play Workshop 1.1: Exploring the digital marketing landscape and its key components.

  • play Workshop 1.2: Understanding different digital marketing channels and their roles.

  • play Workshop 1.3: Analyzing market trends and consumer behavior online.

  • play Workshop 2.1: Developing a comprehensive social media marketing strategy.

  • play Workshop 2.2: Understanding platform-specific nuances and best practices.

  • play Workshop 2.3: Setting measurable SMART goals for campaigns

  • play Workshop 3.1: Mastering the art of creative content creation and storytelling.

  • play Workshop 3.2: Utilizing various forms of content (blogs, videos, infographics).

  • play Workshop 3.3: Strategies for distributing and promoting content to reach wider audiences.

  • play Workshop 4.1: Defining and understanding your precise target audience.

  • play Workshop 4.2: Using social media to build one-to-one, meaningful relationships.

  • play Workshop 4.3: Leveraging brand communities and influencer management.

  • play Workshop 5.1: Techniques for social listening and monitoring conversations.

  • play Workshop 5.2: Leveraging analytics tools to track and measure campaign performance.

  • play Workshop 5.3: Interpreting data to make informed, data-driven marketing decisions.

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$ 1,000

Availability Calendar

Find a schedule that works for you. Click any available session to submit a booking.

Selected Session:
Delivery modes & Locations
Nairobi
Nairobi (1411)
Mombasa
Mombasa (401)
O
On-Site (1405)
This Programme Includes

Certificate of completion

Training manual

Reference materials

10 o'clock tea

Lunch

4 o'clock tea

Course Highlights

  • icon 5 Days Intensive Training

  • icon 5 Core Learning Topics

  • icon 15 Professional Sessions

  • icon Unknown Expert-led Delivery

FAQs

Frequently Asked Questions

Explore detailed answers to the most common questions about our platform and services.

What are the payment terms and methods?

Payments can be made via bank transfer or bank draft payable to PB Institute of Research and Technology. For corporate-sponsored participants, a formal undertaking/Local Purchase Order (LPO) from the employer is required to secure a slot before the training commencement date.

If you are unable to attend, you must notify us in writing at least 7 days before the course start date. You may choose to nominate a qualified substitute colleague at no additional cost or defer your enrolment to the next scheduled cohort for that program.

Our curriculum is explicitly designed around actionable, real-world case studies and frameworks (such as IPSAS, GFS, and climate-smart agriculture models). Rather than relying purely on academic lectures, our programs utilize quantitative tools, interactive exercises, and strategic analytics to ensure immediate workplace application.

Registering is simple. Browse our training catalog, select your desired course, and click the "Book to Register" button. Fill out the brief registration form with your details, and a training coordinator will contact you within 24 hours to provide the admission letter and payment details.

Most of our professional short courses are structured as intensive 5- or 10-day programs to minimize extended workplace absence while maximizing skill acquisition. We also offer compressed 1-to-3-day masterclasses.

While the majority of our intensive professional programs are structured for high-engagement, on-site delivery, we offer select courses in a virtual or hybrid format. If your organization requires online delivery for a specific module, please indicate this during your booking inquiry.